Exclusive vs. MLS Listing

As a homeowner, when deciding to sell your home, your agent or broker may ask whether or not you want an exclusive or Multiple Listing Service (MLS) of your home. There are distinct differences between the two which can make a huge difference in the clientele you attract and how your property is marketed. Here are a few differences:

An exclusive listing elevates the level of privacy during your home sale. Your broker will have exclusivity in showing your home, and it will not be listed on the MLS. This gives the seller control over who will see the home. This method is primarily used for high-end, unique properties or if the owner does not want the sale to be general knowledge. Brokers who handle exclusive listings are well-connected and have extensive experience in finding potential buyers.

An MLS listing opens the market up to brokers who collaborate on properties to help sell homes, creating a wider pool of potential buyers on a larger scale. This can be very advantageous if the owner is seeking a quick sale. This is widely used in urban and suburban property markets, giving your home a fair shot at being sold within a reasonable time. Homes on the MLS usually have a "for sale" sign in the yard, or some other indication that the home is on the market. If your home is being sold in an area where there are quite a few properties for sale, it may make sense to rethink your listing.

By understanding these options, you will be able to make a well-informed decision on which one would be best for your property. For more questions and information, your broker or agent should be able to properly advise you.